Won through a limited ideas competition; located off the A14 on the North side of Cambridge, the Innovation Park has developed over the last 20 years and competes with the adjacent Cambridge Science Park and Cambridge Business Park.

Feilden+Mawson's challenge was to provide the operational park with its own distinctive identity or brand which would be adopted by the existing businesses without dilution or compromise of their own individual identity. A sense of community and presence had been eroded and needed to be reinstated. Among the considerations to the site were park/site identity, building address, landscape and phased development.